Whenever you search for a topic on Google, Yahoo or MSN, you usually get pages and pages of websites that have the keywords you typed in the search bar. Have you ever wondered why a particular website is listed first on the results of your search? The primary reason for this is Search Engine Optimization.
Search engine optimization allows a website to become search engine friendly, making it rank higher on search results compared to other websites that have the same keyword content. Usually, these search engines read and archive sites regularly so that they can be found easily whenever a search is performed by a user. For example, if a user types in “parenting” in the search bar and your website is about the same topic and is optimized properly, your website will appear in the first page of the search results.
“My rule of thumb is build a site for a user, not a spider.”
– Dave Naylor
Basically, SEO makes your website easier for these search engines to understand. But this knowledge should be used to enhance your customer experience and not to try and game the system. Its goal is to increase your website’s rank in the search results that will in turn bring in more traffic to your site. Remember, the more traffic you get, the more potential for profit you will have. For a more in-depth coverage on SEO check out my blog post on WordPress SEO.
On-site and off-site factors can determine your search engine rankings. On-site factors include your page content and your title heading. Off-site factors like pages that link to your site, words used to link to your page and how long such link has existed also come into play. It is important that you focus on your site’s SEO continuously because if you get good search engine rankings consistently, you will always have free traffic.
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