Mobile marketing has been a concept that has attained various definitions. It is primarily described to be the marketing strategy that makes use of mobile media to communicate with a target market. Recently a more updated definition was given by the Mobile Marketing Association, saying that mobile marketing is actually a combination of practices that gives organizations the ability to engage, communicate and interact with their audience through a mobile device or network.
The most popular mobile device used for this is a cell phone. To use this medium, you will need to set up a short code and have your customers register to receive your SMS or text messages. Mobile optimization will also make sure that your website is displayed correctly on a mobile phone browser. Search engine optimization has undergone many changes that made internet marketers become more interested in the mobile version of their optimized websites compared to traditional website optimization. Most mobile phones today have internet access or wireless capabilities. These devices have provided more flexibility on both the business and consumer’s ends in terms of receiving and sending data related to the products or services which a company offers.
The most typical types of mobile marketing include the use of MMS or Multimedia Messaging Service, Bluetooth technology, Infrared and Mobile Internet. Marketing through a mobile device is now a trend in many developed countries where almost everyone has a mobile phone. This is also a more cost-effective method of promoting your business and is much easier for most age groups to understand. More time is now spent online with the use of these devices, making your business available to consumers who are always on the go and would still want to receive updates from your end.
In MMS mobile marketing, a slideshow of text and images that may include a video or audio is a perfect way to capture a potential customer’s attention effectively. The ad is delivered via MMS. The use of Bluetooth technology in marketing makes use of radio-based frequencies to transfer data at higher speeds. Infrared, on the other hand, is a bit limited, as its frequency range only reaches as far as 1 meter.
Mobile marketing is a new way to ensure customer awareness and boost your sales. With all the new smartphones, tablets, and modern mobile devices, mobile marketing is definitely destined to progress in the years to come.
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