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Article marketing is an online advertising strategy used by many businesses to market their websites, products or services by writing short articles that are related to their industry. It is the practice of posting these keyword-focused writings on article syndication sites that have a good readership following. These articles will then be distributed and published in the marketplace. Many opine that article marketing is an essential element in any internet marketing strategy. These articles have the intention of providing information and entertainment to online users. Typically these articles have a resource box or bio box that indicates the references and contact information of the writer’s business. The resource box may also contain a link back to the website that the author is promoting in order to attract the readers to visit that website.
Articles that are well-researched and written are usually released and distributed for free in order for the business to gain more credibility within the market. Through these articles, a website or online business will be able to attract more new clients. Internet marketers usually submit the articles to several article directories in order to maximize the results of their online campaign. In order to avoid the filtering process of the internet for duplicate content, internet marketers attempt what we call article spinning or article rewriting and rewording to give certain variations to the original article. Through this, the article can acquire site visitors coming from several websites for article directories. Getting your article to be featured in niche blogs or focused content websites that are managed by others is a good and popular strategy in terms of article marketing. If you are a guest blogger on these websites, you will be able to introduce your business to an interested audience that may have been otherwise unreachable.
“Stopping advertising to save money is like stopping your watch to save time.”Henry Ford
The common practice in internet publishing is to have your articles use relevant keywords and catchy titles with around 250 to 500 words in the body. If you incorporate the keywords or keyword phrases in your articles, it is possible to get more search engine traffic. Which, among the hundreds of article directories, should you submit your articles to? This is actually one of the most tedious tasks in this marketing method. Today, businesses and experts usually outsource their article marketing methods including the submission process. The most popular article directories that are recommended include EzineArticles, IdeaMarketers and GoArticles.
Article marketing can also help you generate leads that you can include in your e-mail list. In writing your articles, you must give the readers an offer so irresistible that it will prompt them to visit your website and sign up for your services. Once you have their information, you can start creating a sales-winning partnership with them. Failing to do this will not give you another chance to sell to your leads.
Among the best offers you can give your readers may include quizzes, special reports on a certain topic, free consultation sessions or free book chapters. This way, your readers will be enticed to provide you with their e-mail addresses that you can use to further send marketing news and information about your website.
Overall, the most important factor in article marketing is to get people to visit your website and sign up or purchase one of your services. Writing articles that are accurate, specific and helpful will attract more potential leads or clients.
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