Category: Uncategorized

  • Drive traffic to your business using #Hashtags

    1.Introduction to #Hashtags While #hashtags are a relatively new “buzz word” over thelast decade, it’s a word that a vast majority of us use dailyin our own lives. So what exactly are #hashtags? Lets takea look at the official definition of a hashtag. Definition:noun: a word or phrase preceded by a hash sign (#), used…

    Read more: Drive traffic to your business using #Hashtags
  • A Buyer’s Journey: How to Target the Stages

    HubSpot describes the buyer’s journey as the buyer’s path to purchase. Most people don’t just buy things, there’s a process. That process includes discovery, research, and finally the decision to buy. I’ll explain to you what this means as a blogger, and what the advantages are for targeting each stage of the buyer’s journey. A Buyer’s…

    Read more: A Buyer’s Journey: How to Target the Stages
  • Building your target audience

    Building your target audience

    The essential guide to building the right audience for yor business. Up until now, my articles have been focused on the different ways in which you can market your product or business online. But since these different methods have received so much attention, I wanted to do my best to bring the actual fundamentals of…

    Read more: Building your target audience
  • Mobile Marketing

    Mobile Marketing

    Mobile marketing has been a concept that has attained various definitions. It is primarily described to be the marketing strategy that makes use of mobile media to communicate with a target market. Recently a more updated definition was given by the Mobile Marketing Association, saying that mobile marketing is actually a combination of practices that…

    Read more: Mobile Marketing
  • Banner Ads

    Banner Ads

    A banner ad is basically a graphic, text or an image displayed on a website that aims to promote a company’s product or service. Think of it as a billboard a visitor sees while navigating your page. The banner ad itself is actually a collection of small HTML codes, but their importance in internet marketing…

    Read more: Banner Ads
  • Pop-Ads


    I am sure everyone is farmilir with pop-up ads. This is one marketing method that needs little, if not no introduction at all. These are those annoying advertisement windows that appear once you visit a website. As much as these ads may get on our nerves, distracting us from our mission to spend money on…

    Read more: Pop-Ads
  • Search Engine Optimization (SEO)

    Search Engine Optimization (SEO)

    Whenever you search for a topic on Google, Yahoo or MSN, you usually get pages and pages of websites that have the keywords you typed in the search bar. Have you ever wondered why a particular website is listed first on the results of your search? The primary reason for this is Search Engine Optimization.…

    Read more: Search Engine Optimization (SEO)
  • Pay-Per-Click (PPC) Marketing

    Pay-Per-Click (PPC) Marketing

    PPC or Pay-per-click advertisements, also known as Cost Per Click, are used to bring in traffic to websites where advertisers provide compensation to the hosting site whenever their ad is clicked. There are two models for determining how much is to be paid per click: flat-rate and bid-based rate. In both models, advertisers basically consider…

    Read more: Pay-Per-Click (PPC) Marketing
  • Blog Marketing

    Blog Marketing

    Blogs (just like this one) have become one of the useful platforms for internet marketing. Subscribers of a blog usually sign up to receive content on a regular basis and since most subscribers remain loyal when they receive relevant and useful information, a strong following and readership will be a good way to reach these…

    Read more: Blog Marketing
  • Affiliate Marketing

    Affiliate Marketing

    Affiliate marketing is when a business rewards you (the affiliate) for the visitors or customers you refer to them. The rewards are either cash or gifts and are given for either an offer completion or site referral.

    Read more: Affiliate Marketing