Tag: ppc

  • Pay-Per-Click (PPC) Marketing

    Pay-Per-Click (PPC) Marketing

    PPC or Pay-per-click advertisements, also known as Cost Per Click, are used to bring in traffic to websites where advertisers provide compensation to the hosting site whenever their ad is clicked. There are two models for determining how much is to be paid per click: flat-rate and bid-based rate. In both models, advertisers basically consider…

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